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University of Idaho

The purpose of the Degree Finder application is to capture the interest and imaginations of high school students and their parents. It outlines current student projects, research activities, career opportunities and the unique differentiators of each program.


University of Idaho College of Natural Resources, a nationally-recognized program

This website content illustrates the tremendous breadth and depth of Natural Resources program. It grabs the reader and prompts them to request more information.

Collecting background materials, and speaking with the dean of each program, we developed unique messaging for each program and degree. It demonstrates how students thrive through hands-on research, stellar instruction and challenging experiential learning opportunities.


Durrant, a leading architecture and engineering firm

Durrant is a primary player in the world of design, engineering and project delivery services. With projects spanning the globe, its portfolio is the site's main attraction.

Copy is used to accentuate the firm’s portfolio and its commitment to forming lasting partnerships. We also created brochures for each industry served by Durrant: Justice, Federal, Education, Healthcare, Commercial and Public and Civic. Brochures are used at industry events, during the RFP process and throughout the sales cycle.


A Next Generation Medical Center

Messaging developed for this site stresses the clinic’s superior medical competency and excellent patient service. Content is educational in nature but also emphasizes the organization’s industry-leading patient-first approach to treatment. The website’s Call to Action is to have prospective patients make an appointment, submit questions, or call to speak with an infusion coordinator.


School Fusion, a provider of website and communication solutions for K-12

Messaging and web copy is aimed at educators, school administrators and those responsible for IT decisions within school districts. Content is infused with statistics, research and real-world testimonials, as is the model in the academic world.

The content is intentionally more direct and less flashy. It connects with the intended audience and encourages individuals to schedule a demo to learn more.


Webroot, an internet security solutions provider

We developed a series of Internet campaigns aimed at converting web users into Webroot customers. Strategic banner ads, additional bundle options at checkout, and unique landing pages were targeted to specific audiences. Web content and messaging was continuously updated to support ongoing campaigns, ranging from back-to-school to online gaming and more.